Hitachi Solutions empowers retailers across every segment from luxury retail to restaurants, helping them drive transformation through the power of technology.
The internet of things (IoT), Big Data and predictive analytics are rapidly transforming the way retailers do business. Your retail business can no longer deliver “push based” mass merchandising that treats all customers the same. Though operational considerations such as supply chain efficiency and inventory turn remain imperative to profitability, to thrive in the long term, your retail organization must adapt to the reality of connected consumers and their changing demands. The new retail requires a deep understanding of each consumer, leading to personal experiences and offers that drive relevance and differentiation, leading to store visits, online shopping, larger basket size, and higher conversion.
To meet consumer demands and grow profits, retailers must confront several challenges including:
- Moving away from disparate systems to a common platform
- Dealing with the “Amazon effect”
- Leveraging customer data to reorganize merchandising and marketing
By enabling you with the latest Microsoft technology crafted specifically for the retail market, Hitachi Solutions offers the industry specific products and expertise your retail store needs to stay competitive in the digital age.