Organizational Change Management

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Overview

As new technology continues to revolutionize the way organizations do business, companies are making major organizational changes in an effort to prepare their businesses to compete and win in the new digital world. These changes run the gamut from new software system deployments to the complete overhaul of company business models — and all require a targeted approach to ensure that end users and executives alike are on board with the goal of achieving optimal return on investment.

What is Organizational Change Management?

Organizational change management (OCM) can mean many different things, depending on who you ask: To IT, it’s a code migration process; to an executive, it’s a change in organizational structure; to management, it’s the process by which end users accept a new or changed process and its support systems.

Hitachi Solutions believes OCM can be broken down into two basic components: the organizational level and the individual level. On an organizational level, OCM refers to a leadership competency for enabling change within an organization and a strategic capability designed to increase change capacity and responsiveness. On an individual level, OCM drives individuals to see the benefits of the new processes and systems in order to drive adoption.

When implemented effectively, OCM has the power to increase the probability of project success, manage employee resistance to change, realize your return on investment (ROI), and build change competencies into an organization. Hitachi Solutions uses OCM to help businesses like yours drive end user adoption of new more efficient processes and systems — positioning you to reap all of the efficiencies and potential for growth that digital transformation has to offer.

Building a Foundation for OCM

There are measures every organization can and should take in order to set themselves up for a successful software implementation and drive user adoption.They are as follows:

  1. Get a lay of the land. Gather information about your organization and the project in question to build a plan to drive high adoption. Information should fall into four categories: history, people, strategy, and change.
  2. Create the “why.” Demonstrate to end users why the change is valuable in order to get them onboard early on. Keep your “pitch” simple and easy to understand, and always be transparent to build trust.
  3. Build a brand. Develop a name and a look for your project that emphasizes the benefits of the new system and eliminates the stigma surrounding implementation to energize end users.
  4. Choose a sponsor. Demonstrate management’s commitment to the project by nominating a business sponsor to set the tone and create a vision for the project based on organizational objectives.
  1. Elevate influencers. Identify influential individuals within your company who can provide the project team with consistent feedback and help develop a functional road map.
  2. Communicate consistently. Regularly remind end users of the importance of adoption and value of the overall project with various messages, from various sources, through various channels.
  3. Invest in training. Empower end users with the knowledge to work within the new process and supporting systems, measure their ability to utilize system features, and establish training best practices and course material.
  4. Provide comprehensive support. Establish an organization-wide support system, consisting of senior management leadership, business support, technical support, and more to increase usage, productivity, and user satisfaction.

Hitachi Solutions’ OCM Methodology

OCM can be a scary concept for some companies due to the perception that it requires a major overhaul of your entire organization. In reality, how extensive your OCM strategy needs to be will vary greatly from company to company and project to project. Whatever your business’ OCM needs, Hitachi Solutions is equipped to handle them. We right-size our OCM strategy to your exact specifications, whether that’s advisory services, full-time OCM support, or something in between. We understand that organizational change of any kind is an investment, and we want to help you capitalize on that investment.

Hitachi Solutions’ OCM methodology begins with an organizational change management assessment, during which we’ll determine the benefits of the change, evaluate your business’ existing systems and processes, and gain feedback from end users in order to understand your organization’s specific OCM needs and risks. Next, we’ll help your business prepare for change by defining a change management strategy, prepping your change management team, and developing your sponsorship model.

Once this is complete, we’ll move into the managing change phase, during which we’ll develop your change management plan and act to implement that plan. Finally, we’ll work to help your business reinforce the change by collecting and analyzing feedback from end users, diagnosing gaps, managing resistance, and implementing corrective actions. By the time this process is complete, your end users will have made tangible changes to how they work and your business will have realized the benefits of organizational change.

The ADKAR Model

Hitachi Solutions takes a practical approach to organizational change management based on Prosci’s proven ADKAR Model. ADKAR describes the key building blocks for successful change, both personal and professional. In order for a change to be successful, all elements of the ADKAR model must be present. Those elements are as follows:

Awareness

Desire

Knowlege

Ability

Reinforcement

Hitachi Solutions is a Proud Microsoft Dynamics 365 Partner.

Small enough to listen, big enough to deliver. Our mission is to help clients compete with the largest global enterprises by utilizing our powerful, easy-to-use, and affordable industry solutions. Our culture is defined by our values and deep commitment to client success. We work hard every day to be our customers’ most valued partner.

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Why Hitachi Solutions

Hitachi Solutions builds OCM into each of its implementations, coaching businesses such as yours on OCM best practices and how to drive adoption of new systems and processes.

Hitachi Solutions is uniquely positioned to help your organization grow for several reasons:

  • We have a dedicated team focused on driving User Adoption utilizing Industry best practices.
  • We are focused solely on Microsoft technology.
  • We leverage our in-house data analytics team to help you take your Microsoft technology even further.
  • Over the past decade, we have worked with over 850 companies.
  • Our industry IP lets us deliver a tailored solution, so you can get up and running in weeks, not months.
Are you ready to take the next step in your digital transformation journey by developing an organizational change management strategy? Talk to one of the Certified Change Practitioners at Hitachi Solutions today.
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