World Martial Arts - Ecommerce

Martial Arts Equipment Distributor Provides Customers a Champion Level Ordering Experience with Hitachi Solutions Ecommerce

World Martial Arts is the authorized distributor of licensed martial arts products for the American Taekwondo Association (ATA), providing the latest equipment for ATA-licensed locations. Products include weapons, sparring gear, safety equipment, belts, uniforms, and apparel. World Martial Arts distributes its products to over 1,200 independently owned schools and clubs in the U.S. and worldwide.

With Hitachi Solutions, World Martial Arts is able to:

  • Drastically reduce processing time, sales reps are now able to devote their time and energy to serving customers.
  • Guide customers through each of the steps in building a uniform so that the customer is less likely to forget or leave off a piece.
  • Create and assign coupons both to individual customers and customer classes, as well as offer shipping methods specific to a customer class.


The number of orders from our old website was only about 10 percent of our total orders, whereas now 60 to 65 percent of our orders come through our website – which in itself speaks to the functionality and easeof-use that the Hitachi Solutions Ecommerce platform provides our customers.
- Tim Sturdivant, Director of Operations and IT