Oklahoma City Thunder - Microsoft Dynamics CRM

Hitachi Solutions and Microsoft Dynamics Prove a Winning Combination for NBA’s Oklahoma City Thunder

Oklahoma City Thunder is a successful American professional basketball franchise who plays in the Northwest Division of the Western Conference of the National Basketball Association (NBA). Formerly the Seattle SuperSonics, the team relocated to Oklahoma City, Oklahoma in 2008. As the SuperSonics, the team qualified for the NBA Playoffs 22 times, won their division six times, and won the 1979 NBA Championship. Continuing its legacy of success, in Oklahoma City, the Thunder qualified for their first playoff berth during the 2009–10 season, followed by winning their first division title as the Thunder in the 2010–11 season, and their first Western Conference championship in the 2011–12 season.

With Hitachi Solutions, Oklahoma City Thunder is able to:

  • Achieve soaring “overall customer experience” customer satisfaction scores.
  • Increase Net Promoter Scores (NPS) of 91.2% — NBA average is only 40%.
  • Rank as #1 NBA client for two consecutive years (top NBA team in
    overall fan experience)


Dynamics CRM has dramatically increased our ability to connect with our fans and enhance the overall customer experience…it’s a slam dunk for any business!
- Scott Loft, Vice President, Ticket Sales, Retention & Database Operations, OKC Thunder