Murray Percival - Ecommerce

Electronics Distributor Sparks Customer Base Expansion, Increases Efficiency with Hitachi Solutions Ecommerce

Founded in Michigan more than 50 years ago, the Murray Percival Company has grown to be a leading supplier to the Midwest’s electronics industry. The family owned and operated business is now on the third generation, and
has expanded its reach to service customers across the country. The Murray Percival Company was a pioneer of the circuit board
industry, and has grown to offer thousands of products that can be purchased simply and directly from its website.

With Hitachi Solutions, Murray Percival is able to:

  • Make order entry and processing automated and efficient through Hitachi Ecommerce’s integrated, end-to-end solution.
  • Provide excellent service to its customer base by using advanced order management functionality.
  • Take advantage of the tight integration between Microsoft Dynamics GP and Hitachi Ecommerce so that order information can be tracked by customers in the self-service portal.

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With Hitachi Ecommerce, customers are able to get on our website, log in and see their customer-specific pricing, which allows us to process their orders more efficiently. There is no extra step for them where they have to get ahold of us. They can log in and check at their leisure.
- Murray Percival III,, General Manager