Indiana Farm Bureau Insurance - Microsoft Dynamics CRM

Leading Indiana Insurance Provider Strengthens Agent Engagement, Marketing Outreach with Microsoft Dynamics CRM

Organized in 1934 by Indiana Farm Bureau Insurance, Inc., the company has grown to include insurance products for auto, life, home, business, and farm. Business and other financial services and products are also available.

With Hitachi Solutions, Indiana Farm Bureau Insurance is able to:

  • Remove the guesswork of agents’ data, allowing agents to make the best use of their time by easily searching, identifying, and working on the prospects that present the highest value.
  • Analyze the performance of marketing emails and nurture campaigns.
  • Use CRM to serve as the agents’ repository for entering all information pertaining to customers and leads, corporate can view sales data and activities at any time.

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Our end users are working in Microsoft applications every day, so we knew that Microsoft Dynamics CRM’s familiar interface, as well as its ease of use, would quickly become an important productivity tool for our agents. Dynamics CRM’s flexible architecture was also a key factor when comparing CRM systems.
- Mindy Cron, Business Project Manager,