Blue Cross and Blue Shield of Louisiana - Microsoft Dynamics CRM

Enhanced Process Tracing of Business Flow Activities

Founded in 1934, Blue Cross and Blue Shield of Louisiana is Louisiana’s oldest and largest health insurance company. The company’s mission is to improve the lives of Louisianans by providing health guidance and affordable access to quality care.

With Hitachi Solutions, BCBSLA is able to:

  • Provide insight into the performance of its sales and marketing efforts.
  • Achieve efficiencies in call centers including higher rates of first-call resolution.
  • Access data on a single system which provided leadership with a greater understanding of relationships across business divisions.


We now understand our prospects in a more nuanced manner. This enables us to direct our communications based on persona, segment, or geographic area.
- James Speer, CRM Marketing Manager, Blue Cross and Blue Shield of Louisiana