Atlanta Falcons - Ecommerce

National Football League Team Gives Back to Fans with New Online Store

The Atlanta Falcons Football Club, one of the 32 teams in the National Football League, is a well-established sports franchise with a great fan base. In order to streamline its merchandising service for their fans, the team decided to revamp its merchandise operations, which meant a makeover for its not-quite-Monday-night ready website. The previous Falcons 365 website, online since 2005, left much to be desired on both the back office and front store. For one, orders were not well integrated with the ERP.

With Hitachi Solutions, Atlanta Falcons is able to:

  • Automated integration with Microsoft Dynamics GP and payment processing.
  • Easy gift card purchase and redemption.
  • World-class customer experience.
  • Better sales tracking tools.

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The site is much more fan-friendly than the previous site. The new site has much easier navigation – it’s more like what you see on larger ecommerce sites like Amazon.
- Don Norton, Manager of Business Information Systems, Atlanta Falcons