Federated CRM Offering Slashes Deployment Costs by $1 Million
AgFirst provides funding and back-office services to agricultural associations, which provide financing to more than 80,000 farmers, ranchers, and agribusinesses across 15 states in the eastern United States and Puerto Rico.
With Hitachi Solutions, AgFirst is able to:
- Obtain a 360-degree customer view of customers, which promotes high customer-satisfaction levels.
- Liberate salespeople to spend more time with customers and prospects with enterprise wide access to customer data.
- Utilize Microsoft Dynamics CRM actionable intelligence to improve marketing efficiencies, leading to a 12% reduction in advertising spend.