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According to a 2018 Microsoft Research Report, a vast majority of people believe that customer service plays an important role in their choice of and loyalty to a brand. Taking that a step further, a large number of people reported that they have even switched brands due to poor customer service.
Technology is transforming the insurance space. Today, insurers both large and small are moving away from the manual processes they have been reliant on for so long and implementing technology that can automate and optimize claims, training, and so much more.