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The retail industry has always been known for its attention to customer experience: From eye-catching in-store displays to customer loyalty rewards programs, retailers have long looked for innovative ways to go above and beyond for their customers.
Choosing a health insurance provider and a health plan are two of the most important and personal decisions a person can make.
Customer experience is the defining competitive differentiator in the banking industry today, and for good reason: Financial institutions that invest in the customer experience in banking have higher rates of recommendation, greater wallet share, and are more likely to up-sell or cross-sell products…