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Know your solution.
Although the term “location-based marketing” was coined relatively recently, retailers have been using location-based marketing in some form or other for decades, if not longer.
Customer expectations are higher than ever, and retailers must act now to maintain a competitive advantage.
How are you promoting customer loyalty? Strategizing, implementing, and running a successful loyalty program is no easy feat, but it’s one of the best ways to attract, engage, and delight your customers.
Customers today are savvy, and they know how to get the most for their money. They’re comparing prices online while shopping in stores, they have apps that give them discount codes, and they’re fiercely loyal to retailers that give them the most bang for their buck.
The experience of shopping at a brick-and-mortar storefront has dramatically changed over the past two decades.