Increase online sales with Hitachi Solutions Ecommerce and Responsive Web Design

People are changing the way they shop. More people are switching to smart devices as their main way of browsing web stores, which means online retailers must adopt a clean, responsive design optimized for mobile devices. Based on a recent study, 66 percent of time spent on web stores is done over smart devices and bounce rate for a non-responsive website jumps to 61 percent compared to a responsive website. Given these trends, it’s a no-brainer that mobile ecommerce is here to stay and will continue to increase over the next few years.

Traditionally, getting a web store rendered correctly on a mobile device would mean creating a new sub-domain or a different mobile-only website that caters to smaller devices. This not only creates implementation nightmares, but also additional work for merchants to maintain and review different domains, inventory, and customers. Any web store enhancements would have to be done twice, adding to complexity, time, and cost.

A newer approach to the problem is responsive web design, which adjusts or responds to various screen sizes. This means that the website appears the same, whether it is accessed on a laptop, tablet, or smartphone.

Responsive web design focuses on user interface and viewing experience, keeping in mind the limitation of smart devices. Currently only 11 percent of top ecommerce websites are responsive, but merchants are quickly trying to align with customer behavior and avoid penalizations from Google page rankings for non-responsive web stores. The benefits of responsive web design include faster web page load times, higher customer satisfaction, and higher conversion rates.

Hitachi Solutions Ecommerce supports responsive web design and is built on template-driven architecture that allows retailers to generate multiple templates for each section of the store. This provides more flexibility and helps in A-B testing, resulting in higher conversion rates. A-B testing without the box integration with Google Analytics allows retailers to view entry and exit points for customers, capture ecommerce revenue, and consolidate it with Google AdWords. Analyzing the bounce rate based on the A-B templates makes it easy to see which templates have a higher success rate, and tweak them accordingly.

Hitachi Solutions Ecommerce’s strong feature set (including responsive web design) and integration capabilities with Microsoft Dynamics makes it one of the most complete ecommerce suites currently available in the market.

Want to know more about how Hitachi Solutions Ecommerce can help increase online sales? Visit our website to start a conversation with our team today!



Figure 1 – Hitachi Solutions Ecommerce templates are optimized for a variety of screen sizes, including desktop, tablet, and mobile devices.