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Data has always been the cornerstone of the health insurance industry.
Digital transformation is a term you’ve likely already encountered. It has transformed countless commercial industries – from manufacturing and retail to hospitality and healthcare.
There are typically five stages a health insurance company goes through when developing new products, and then managing them once they’re live: product innovation, product quoting, product onboarding, product servicing, and product marketing.
Customer experience is the defining competitive differentiator in the banking industry today, and for good reason: Financial institutions that invest in the customer experience in banking have higher rates of recommendation, greater wallet share, and are more likely to up-sell or cross-sell products…
Financial institutions of today are adrift in a sea of data — product and service purchase history, customer information, financial transactions, marketing campaigns, and more — sourced from various mobile applications and devices.