A guide to help you determine the best solutions for you.
[Infographic] Business Benefits of Cloud CRM: Profitability, Productivity, and Scalability
A CRM system enables businesses to build and maintain customer relationships by providing a 360-degree view of customers’ profiles, and their interactions with your company.
The business benefits of Cloud CRM are concentrated in its cost-effective, user-friendly, and innovative customer engagement platform. Here are the important ways that Cloud CRM delivers a more cohesively connected customer relationship management tool that strengthens positive customer experiences.
Profitability: Cost-Effective Processes with Cloud CRM
Customers are critical to cash flow. A happy customer is often a repeat customer, which can often mean recurring revenue for your business. In addition, it’s much cheaper to sell to an existing customer than to acquire a new one – they know you and trust you, and thus will be more responsive to cross-selling and up-selling.
Equally important to serving customers is minimizing the resources and energy needed to keep sales processes running efficiently in order to maximize the sales revenue that your team generates. Cloud CRM offers important advantages for businesses who need a fully functional CRM system that won’t drain budgets and teams.
Affordability: With Cloud CRM, no longer do you need to worry about investing in costly IT infrastructure to make it work (or in large IT teams). Cloud CRM’s online infrastructure does not require servers or equipment – an internet connection is all you need. In addition, your Cloud CRM provider is responsible for closely monitoring the system, and for making any updates, upgrades, or fixes as needed.
Security: Security breaches can cause significant damage to a company’s brand and result in excessive monetary costs to amend the situation. With Cloud CRM, your Cloud CRM provider is accountable for ensuring that the system is always up-to-date with the tightest security controls possible.
A top-notch Cloud CRM provider will be dedicated to delivering world-class security for your sensitive business data. Constantly monitoring the system for any changes, following redundant data policies, performing frequent data backups, encrypting data, and defining user security roles are all critical components to ensuring your data is safe and secure at all times.
Innovation: Outdated CRM technology leads to lack of insight that results in inefficient and ineffective customer engagement. If your team can’t deliver the service or products that customers need and expect, then they will bring their business elsewhere. Cloud CRM has the ability to make automatic updates, ensuring that you always have the latest and greatest features that the software has to offer. Leveraging the most up-to-date CRM application helps you stay on top of customer needs with centralized customer information and reporting capabilities.
Productivity: Making Your Employees Work Smarter
Giving your employees easy-to-use tools for tracking customer communications and understanding customers’ unique desires and requirements helps your employees become more efficient and effective. Cloud CRM keeps your team running like a well-oiled machine with actionable insights and the ability to collaborate, easily.
Accessibility: An employee’s productivity is no longer tied to the traditional 9-5 work schedule. Cloud CRM supports your team by delivering 24/7 access — allowing them to access and input the data that’s most important to them, at the times they need it most. As long as an employee has an internet connection, then they can log-in to the system. But if an internet connection isn’t available, an employee can continue to view and create records and drafts, and then synchronize those changes with the system once they’re online again.
Mobility: We live in an increasingly digital world, and our mobile devices have become our tools for staying engaged with it. Without servers tying Cloud CRM access to specific designated machines, Cloud CRM seamlessly fits into this mobile vision.
Cloud CRM allows employees to access the CRM application from whichever device works best for them at that moment – whether it’s a desktop computer, laptop, tablet, or mobile phone. Employees who are on-the-go can capture real-time insights and make updates at anytime, anywhere. This is especially important for companies in industries where workers are often off site or in the field, such as in the architecture, construction, and engineering field. Equipped with the information they need right at their fingertips, workers are able to access the productivity tools within the system,, and thus make more strategic, proactive project decisions.
Collaboration: An important upside of Cloud CRM is the ability it gives remote or off-site employees to connect and collaborate with their peers or customers. Working together in Cloud CRM’s common interface, team members are able to share the data and updates that support their colleagues and the team as a whole – helping everyone achieve the mutual goal of growing and sustaining customer satisfaction.
Scalability: CRM that Evolves with Business Needs
The primary goal of any business, in any industry, is growth — growing a customer base, expanding into new geographies, developing new business operations. A company that is constantly moving forward will capitalize on new opportunities and generate new revenue.
But achieving this growth has its own inherent costs. Making sure that processes and people transition as the business transitions is key to successfully steering advancement. Cloud CRM delivers an agile platform that fits with a company’s processes as it changes and grows.
CRM System Expansion: When a CRM system is hosted on servers, it requires more servers and hardware to support a larger numbers of users. Cloud CRM, however, does not need additional costly equipment to accommodate more users. Simply purchasing additional user licenses is the only added cost. No longer do you need a significant increase in budget to expand your IT infrastructure if you wish to expand your CRM user count.
Business System Integration: When a company’s most important business management systems are seamlessly integrated, the smooth flow of data between systems ensures that all teams have access to the data they need to do their jobs, and thus keep processes running efficiently. Finding a Cloud CRM system that integrates with your most important business applications will provide the data visibility you need to run your business.
However, there is a new, next-generation business management system that re-thinks system integration: Microsoft Dynamics 365. Microsoft Dynamics 365 unifies ERP, CRM, and business intelligence tools into a single application. Microsoft Dynamics 365 allows you to tailor your solution to your needs, allowing you to create the business management platform that will help your employees work more productively and efficiently — and allows your leadership team to more effectively strategize.
New Investments: With Cloud CRM’s online infrastructure, you save a significant amount of time, budget, and resources by eliminating costly IT infrastructure upkeep and minimizing IT labor needs. These saved resources can now be channeled toward new business development initiatives, helping you invest in new processes and tools that will strengthen your business.
The business benefits of Cloud CRM translate into greater worker productivity, in-depth customer insight, and the ability to save time and resources with lower investment in both the short term and long term. With a Cloud CRM system, your business can feel confident that your customer engagement processes have a solid foundation in a modern, forward-looking CRM system that will evolve as your business evolves.
To learn more about how Cloud CRM can improve your customer engagement, contact Hitachi Solutions today!