Although the term “location-based marketing” was coined relatively recently, retailers have been using location-based marketing in some form or other for decades, if not longer.
Customer expectations are higher than ever, and retailers must act now to maintain a competitive advantage.
Consumers today are tech-savvy, sophisticated, and expect a certain experience when making any type of purchase. That’s why retailers are looking for new ways to create a seamless experience for shoppers from beginning to end – from awareness and discovery to evaluation and purchase.
If you’re in the retail industry, you know that the competition is unlike anywhere else. Businesses are using every available sales and marketing avenue to convert shoppers into customers and customers into long-term, loyal consumers.