Retailers today that are looking to get a competitive edge know the key lies in providing the best customer experience possible. Consumers in the 21st century have high expectations as their options are endless and their needs and wants can be met instantaneously.
The digital transformation of the retail industry has been going on for years.
All retail businesses must contend with eliminating unnecessary costs connected to the supply chain process. One widely known cost center in the supply chain is reverse logistics.
It’s no secret that the retail landscape is more competitive than ever. The customer is in total control, and only a personalized, unique retail experience will capture their attention (and open their wallets).
The digital transformation of retail is impacting nearly every branch of that industry – production, transportation, customer service, even the shopping experience itself has been transformed by digital technologies.