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IoT is a disruptive, new wave technology that includes artificial intelligence, machine learning, data science, advanced automation, connectivity, and more.
With new technologies around every corner through mobile devices, computers, and the internet of things (IoT), the amount of big data we produce every day is only expected to increase. In fact, 90 percent of the data in the world was generated just in the last two years.
Although the term “location-based marketing” was coined relatively recently, retailers have been using location-based marketing in some form or other for decades, if not longer.
Customer expectations are higher than ever, and retailers must act now to maintain a competitive advantage.
How are you promoting customer loyalty? Strategizing, implementing, and running a successful loyalty program is no easy feat, but it’s one of the best ways to attract, engage, and delight your customers.