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Modern consumers have a limited amount of time available to research and purchase products and services. But that’s the beauty of shopping online; you can research new brands, read product reviews, and make purchases from anywhere with an internet connection.
The popularity of online shopping is ever-increasing. Online shopping, otherwise known as ecommerce, provides customers the easiest, most frictionless experience possible. They can shop for any product at any time, comparing multiple vendors to find the best price.
IoT is a disruptive, new wave technology that includes artificial intelligence, machine learning, data science, advanced automation, connectivity, and more.
With new technologies around every corner through mobile devices, computers, and the internet of things (IoT), the amount of big data we produce every day is only expected to increase. In fact, 90 percent of the data in the world was generated just in the last two years.
Although the term “location-based marketing” was coined relatively recently, retailers have been using location-based marketing in some form or other for decades, if not longer.