Microsoft Dynamics CRM Indiana Farm Bureau Insurance Success Story

Strengthening Agent Engagement & Marketing Outreach

Organized in 1934 by Indiana Farm Bureau Insurance, Inc., the company has grown to include insurance products for auto, life, home, business, and farm. Business and other financial services and products are also available.

With Hitachi Solutions, Indiana Farm Bureau Insurance is able to:

  • Remove the guesswork, allowing agents to make the best use of their time
  • Analyze the performance of marketing emails and nurture campaigns through CRM & ClickDimensions
  • Store, track and view sales data and activities even if an agent leaves the company

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Indiana Farm Bureau Insurance Dynamics CRM Success Story
Our end users are working in Microsoft applications every day, so we knew that Microsoft Dynamics CRM’s familiar interface, as well as its ease of use, would quickly become an important productivity tool for our agents. Dynamics CRM’s flexible architecture was also a key factor when comparing CRM systems.
Mindy Cron, Business Project Manager, Indiana Farm Bureau Insurance
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